serta sheep - 5 zone response

5 zones, 7 mattresses: Serta rolls out 1 new collection

DORAVILLE, Ga. – Serta Simmons Bedding has launched its new Serta iComfort collection, an all-foam collection featuring five support zones for full-body alignment.

The new Serta iComfort mattress collection will start hitting retail floors for Memorial Day and will also be showcased at the summer Las Vegas Market, July 28-Aug. 1.

The collection expects to have samples shipped to 130 dealers across more than 700 doors by the end of the summer, with 80% on-site by the end of the second quarter. With this launch the iComfort retail footprint is growing by more than 20%.

The iComfort mattresses will now feature 1 inch to 4.5 inches of memory foam, including Serta’s 5 ZoneResponse Design. In addition, they feature CoolFeel fabric and Perfect Conform memory foam.

The collection spans seven models, ranging from firm to plush support and comfort preferences. Suggested pricing starts at $1,299 (queen firm) up to $1,999 (queen plush).

Mark Genender
Mark Genender

“Great new product launches like Serta iComfort are foundational to our turnaround strategy,” said Mark Genender, interim CEO. “Coupled with close retailer partnerships and broad national advertising, we will continue to regain market share and expand our business. We have an innovative and compelling pipeline of new products including Perfect Sleeper X, iComfortPro, Perfect Sleeper Pro and our opening price point Serta Classic.”

See also:

  • Serta Simmons rolls out 50 new beds as part of turnaround strategy
  • The Serta sheep return with a new helpful attitude in latest ad campaign

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