A bartender on a trapeze? It’s part of a rebrand strategy for Worlds Away

Superior Stage — When Worlds Away opens its showroom for High Position Market on April 12, founders Bob Berry and Lucy Woodson are arranging to kick off what they are describing as “an remarkable new chapter” with a unforgettable industry party.

Portion of the furniture and décor company’s rebrand, the Friday afternoon showroom celebration will include noteworthy moments these as a bartender serving beverages upside down while hanging from a trapeze, but the genuine objective for the festivities extends significantly outside of current market, in accordance to Berry and Woodson. Alternatively, the most important takeaway is for Worlds Absent consumers to see how the business is evolving to provide its consumers with new services and goods.

“This marks only the 3rd reimagining of our organization in 32 a long time,” reported Berry. “With just about every iteration, it spurs new pleasure within the corporation, inspiring us to imagine revolutionary ways to boost our design and shopper assistance offerings.”

In addition to the rebrand, Worlds Absent has partnered with a U.S.-based mostly upholstery company and will debut a new line-up of chairs, sofas and other upholstered goods designed by the Memphis-centered style and design team at High Stage Market place. The line is readily available for rapid shipping and delivery from the Memphis warehouse.

The new solution complements back again-conclude tactics that are aspect of the rebrand, including variations to “the total functions of our enterprise,” Berry explained. He additional that updates to the web site prioritize consumer-friendliness and buyer-centric capabilities. Additionally, modifications to the internal devices optimize operations and maximize efficiencies on the back conclude, generating a getting expertise explained as “streamlined, effective and pleasurable.”

For the duration of the Friday function, explained by the pair as a “celebration of craftsmanship,” the new Worlds Absent logo will be unveiled, offering visitors the to start with glimpse at the company’s new direction. Together with the expose, Berry and Woodson plan to reiterate their motivation to buyers, innovation and handcrafted merchandise.

“Over the years, we&#8217ve developed from a handpainted toleware collection to now embracing a rich tapestry of models and components from all-around the entire world,” stated Woodson. “The journey from where we began to in which we are now has been an remarkable knowledge crammed with amazing workers, partners and exquisite solutions.

The Worlds Absent celebration is 4-6 p.m., Friday, April 12, in the Global Home Furnishings Heart, IH-500.

See also:

  • Furniture Today features a new way to start Substantial Place Market place mornings 
  • Much more for the outside: What&#8217s coming at Substantial Position Market 

The article A bartender on a trapeze? It is section of a rebrand technique for Worlds Absent appeared 1st on Furniture Today.