BDI launches Profile, continuing to ramp up storage offering

CHANTILLY, Va. – Home entertainment, office and bedroom furniture specialist BDI has launched its new Profile storage collection.

The two-piece line, first introduced at last fall’s High Point Market, features a three-door storage console and a four-door media cabinet designed by Matthew Weatherly. Features include soft-close drawers, hidden wheels, internal leveling systems, removable back panels and a TV safety strap. Solid oak slatted doors offer an appealing aesthetic while providing acoustic transparency and flow-through ventilation.

Both models provide ample storage for AV components and personal items, a request the company says it has gotten from retailers.

“We’ve been getting a lot of requests from our buyers for more storage,” Dave Adams, vice president of marketing, said last fall, when the company also expanded its top-selling Corridor entertainment storage piece.

In April, the company revamped its long-standing Elements collection of storage pieces, the line’s first alteration since 2016. The updated line includes full media storage but works for general storage as well. Two base options — the 24-inch rolling and the 30-inch console — allow for flexibility. Four cabinet door designs are offered, as well as three wood finishes.

See also:

  • From a one-man operation to selling to stores nationwide, BDI founder traces 40-year journey
  • Lower traffic, but stronger optimism on tap for wood vendors at April Market

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