Stuart Carlitz

BIA strikes deal to expand brand into more than 9 Middle Eastern countries

NORTH BRUNSWICK, N.J. – Building on its international licensing footprint, Bedding Industries of America has signed a new agreement with Bed Quarter Co. to expand its presence in the Middle East and North Africa.

Stuart Carlitz

“The Bed Quarter executive team is comprised of very experienced mattress producers in the region, some of whom we worked with years ago, so we are excited about what they will be able to do to expand the Eclipse brand in the region,” said Stuart Carlitz, founder of BIA. “They are not only great manufacturers, but also great retailers with a strong direct-to-consumer business. They have a keen understanding of the mattress shopper in the region and can really use that knowledge to help retailers in other countries benefit from flooring Eclipse products in their showrooms.”

The Saudi Arabia-based company, founded 27 years ago, is a division of MAZ Holding Group and operates a factory north of Riyadh and has more than 40 mattress stores in the region. Under the agreement, Bed Quarter will produce and distribute Bedding Industries of America’s Eclipse brand in Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, Jordan, Syria and Lebanon, and expand into North Africa.

“Eclipse is an outstanding brand that embodies the best of American design and manufacturing, something that many customers and retailers in our region are looking for today,” said Abdul Salam Al Mazro, chairman of MAZ Holding Group. “We are so happy to add the exciting Eclipse brand, which has more than 100 years of history and legacy. Its special patented spinal zone technology, approved by COCSA to our existing branded line of bedding retail business, will strengthen our position in the region,”

Arun Sharma, chief executive officer of MAZ Holding Group, said “There is a lot of opportunity for us to grow sales in this area with our Bed Quarter retail stores.”

See also:

  • Bedding Industries of America merges with Saatva
  • BIA expands sales capabilities in Midwest 25-year mattress industry veteran

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