DALLAS – After a dayslong outage of MarketTime and Brandwise-powered wholesale platforms due to an “unauthorized actor” gaining access to the Brandwise network, elements of the Brandwise platform are now back online, including Play for PC, mtPlay, e.brandwise, Content Manager, Stream, Reach 1.0, and Vision. The company is still working to restore Passport, Transit, Reach 2.0 and hosted server environments.

Brandwise reassured its users over the weekend with a detailed message of what happened and what the company is doing to ensure an outage of this scope doesn’t happen again.

The email, a copy of which was posted Sunday evening to the Brandwise Users Community Facebook page, said:

“Elements of the Brandwise platform are now online. Elements of the system now online include Play for PC, mtPlay, e.brandwise, Content Manager, Stream, Reach 1.0, and Vision. We are currently working to restore Passport, Transit, Reach 2.0 and hosted server environments. We will provide an update as additional systems come online, and we will continue to closely monitor system performance in the coming days.

“We took steps to bolster the security of our environment, including by implementing additional cybersecurity monitoring systems across all elements of our network to detect and help prevent any similar incident from occurring in the future.”

“We appreciate your patience and we deeply apologize for the challenges that this system outage has caused. We want to assure you that we are fully committed to rebuilding your trust through our communication and actions. Our investigation is ongoing, and we will share additional information as appropriate. Please see below for an overview.

What happened: MarketTime experienced a network disruption emanating from our Brandwise data center involving an unathorized actor gaining access to the Brandwise network.

What action did MarketTime take? We took immediate action to help safeguard your data and the integrity of our systems.

System shutdown: We took all systems offline to prevent any potential data loss. Out of an abundance of caution, this included the MarketTime environment, which is fully hosted in Amazon Web Services.

Engagement of independent experts: We partnered with independent cybersecurity experts to assist in securing our environment and conducting a thorough investigation.

Implementation of advanced monitoring systems: We took steps to bolster the security of our environment, including by implementing additional cybersecurity monitoring systems across all elements of our network to detect and help prevent any similar incident from occurring in the future.

Comprehensive risk mitigation measures: Additional comprehensive steps were taken to eliminate risks.

Why did it take more time to bring the Brandwise platform online than the MarketTime platform? The MarketTime platform is fully hosted in Amazon Web Services, with a modern network architecture. The Brandwise platform depends on a large set of servers, located in a data center, complemented by cloud infrastructure.”

See also:

• ‘Unauthorized actor’ access leads to dayslong outage for MarketTime 
• Sam’s Club rolling along with in-store AI-powered exit technology

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