Cariloha turns to experienced mattress sales executive to expand retail reach

SANDY, Utah – Sustainable luxury bedding brand Cariloha has named mattress industry veteran Kristin Sugar senior vice president of wholesale sales to help build the companies partnership with furniture and bedding retailers.

Sugar brings nine years of bedding sales experience to the position including seven years as a regional sales manager for Tempurpedic and two years with Resident Home.

“Kristin’s remarkable achievements in the bedding industry, particularly her ability to scale wholesale programs and build dynamic, high-performing teams, make her the perfect fit for Cariloha,” said Dustin Tate, executive vice president of Cariloha. “We’re excited to leverage her strategic vision and industry expertise as we continue to grow our brand as a premier sustainable brand within the furniture industry.”

In her new position, Sugar is focused on expanding the company’s wholesale sales channel, fostering strong relationships with retail partners, and driving market penetration for Cariloha’s lineup of bedding products.

“I’m honored to join the Cariloha team and extremely excited to leverage their unique marketing and proven ability to attract new customers to select retail partners to purchase mattresses, sheets, duvets, pillows and other sustainable, luxurious products,” Sugar said. “I look forward to working with the talented individuals at Cariloha to implement strategies that will enhance our market presence, further driving significant growth within their wholesale segment.”

See also:

  • Raymour & Flanigan pairs with sustainable bedding producer for online offering
  • Cariloha moves to experiential showrooms

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