RANCHO DOMINGUEZ, Calif. – Diamond Mattress has added premium natural latex sleep products to its eco-friendly Ethos collection, aimed at helping retailers differentiate and gain healthy margins.

The new Avani 2.0 mattresses and toppers are premium, all-latex products, the latest expansion to the company’s top-selling Ethos collection.

The Avani 2.0 mattress is available in three comfort feels – firm, medium and plush – with multiple layers of natural latex and a Tencel cover with natural moisture-wicking properties. The Avani also is offered in split head king and split head California king sizes.

For further customization, the Avani 2.0 2-inch and 3-inch toppers are available in plush and medium comfort feels.

Natural latex is a renewable, sustainable material that is inherently hypo-allergenic, anti-microbial and breathable.

“Although mattress retail continues to be challenging for most, we see some momentum in the premium and luxury categories, so we are innovating with our premium products to help retailers differentiate their brand and offerings along with high margin opportunities,” said CEO Shaun Pennington.

Introduced during the Las Vegas Market in January, the Avani is already offered in 39 retail stores.

See also:

• Diamond Mattress product goes for gold with Greenguard’s highest certification
• Diamond’s new smart bed set to take flight in Las Vegas

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