DTC brand Cozey pops up in Vancouver

VANCOUVER, B.C. — Online furniture brand Cozey has launched its latest pop-up store here, which will be open through the end of September.

The storefront on Granville Street in Vancouver will showcase Cozey’s modular sofas and chairs along with home accents ranging from living room tables and storage products to throws, decorative pillows and rugs.

The store, open seven days a week, is meant to marry Cozey’s online shopping experience with the benefits of an in-store experience, including the ability to test out furniture and see fabric samples in person.

Cozey opened its flagship store in Toronto in March, marking its transition from a direct-to-consumer-only model to one with a physical presence. The Vancouver store follows a three-month pop-up in Montreal.

This initiative, according to the company, is allowing Cozey to gauge interest in and gather insights on its retail impact in various Canadian cities, which could inform decisions on future store locations.

See also:

  • Cozey accommodates modular seating and sleeping with its latest intro
  • Cozey-ing up to America: One Canadian furniture brand’s strategy for U.S. market success

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