SO Budapest Building night ennismore

Ennismore Expands the SO/ Brand to Budapest

Lifestyle and leisure hospitality company Ennismore has announced the signing of SO/ Budapest, which will mark the brand’s first destination in Hungary upon opening in 2026.

SO/ Budapest will feature 350 rooms, including 56 suites and two presidential suites.

It will also house four F&B destinations, including a ground-floor restaurant with a terrace and café from Carte Blanched (Ennismore’s in-house F&B concept studio), a lobby café on the first floor, and a rooftop restaurant and club.

Additionally, the hotel will have over 8,000 square feet of meeting and events spaces, along with 9,000 square feet of spa facilities, complete with a swimming pool and wellness space.

Inspired by the world of fashion and luxury concept stores, guestrooms at SO/ are centered around the art of getting dressed with fashion-forward amenities including back-lit vanities, open-style wardrobes, and an array of dressing room mirrors and reflective surfaces.

“We are thrilled to bring SO/’s avant-garde design and creative approach to Hungary for the first time,” says Chadi Farhat, brand COO of SO/ at Ennismore. “SO/ exudes an ultra-chic social vibe that fits Budapest and merges culture through its wealth of UNESCO World Heritage sites with elegant modernity. Making a stylish statement, SO/ Budapest will undoubtedly become a destination for locals and travelers alike.”

In addition to SO/ Budapest, Ennismore has a growing pipeline of hotels opening in Hungary over the next few years, with properties from 25hours, JO&JOE, and Mama Shelter opening in the capital city.

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