Former Ellery chief returns to home textiles as Pegasus CEO

NEW YORK – Utility bedding manufacturer Pegasus Home Fashions has a new CEO.

The company has hired Hugh Rovit, who exited the home textiles industry in 2019 after Keeco acquired Ellery Homestyles, a leading manufacturer and distributor of branded and private label functional window curtains.

Rovit had served as CEO at Ellery from 2013 to 2019. From 2006 to 2012, he was CEO at  Sure Fit, the manufacturer and distributor of home furnishing products and furniture covers, which was also sold to another firm.

Pegasus was acquired by affiliates of Blue Torch Capital last summer shortly after it filed for Chapter 11 bankruptcy. It restructured and emerged from bankruptcy in late 2023.

“The board is thrilled to have Hugh join Pegasus at this exciting inflection point for the company,” said Matthew Kahn, lead independent director. “His experience transitioning and scaling consumer-facing businesses to industry leadership stature perfectly syncs with our exit from bankruptcy with plenty of growth capital to drive customer revenue across all distribution channels.”

Since 2020, Rovit has served as CEO of S’well, the distributor and marketer of reusable hydration bottles, and MISSION, the distributor and marketer of cooling and heat relief products.

Rovit also has served on the board of directors of more than 11 consumer durable businesses since 2004, including a directorship with Spectrum Brands since 2010.

“I’m very excited to return to home textiles with the Pegasus franchise,” he said, adding, “Pegasus concluded a transformation through the bankruptcy process with utmost transparency to all stakeholders and now, with ample liquidity, we are poised for a steep and sustainable growth trajectory.”

See also: Sure Fit names Hugh Rovit ceo

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