Furniture Mall of Kansas, 2 partners create ‘Demo Days’ to drive consumer traffic

TOPEKA, Kan. – Looking to jumpstart in-store shopping with an emphasis on sleep, Furniture Mall of Kansas is getting creative by offering its first Demo Days in partnership with Bedgear and Knorr Marketing.

As part of its push, the retailer will be hosting Demo Days during which consumers can visit Furniture Mall of Kansas and experience a personalized fitting of Bedgear’s M3 Performance Mattress and Split Head Sleep System. The fitting includes a selection of mattress protectors, sheets and pillows.

“Having partnered with Bedgear for years, we’re thrilled to elevate our collaboration to a whole new level,” said Jeff Winter, co-owner of Furniture Mall of Kansas. “With enhanced, larger in-store displays and interactive events like Demo Days, combined with Knorr Marketing’s capabilities, we’re set to transform the retail experience and engage customers more deeply than ever before.”

The partnership between Furniture Mall of Kansas, Bedgear’s bedding technology and Knorr Marketing’s digital knowledge will also help increase traffic and sales through targeted marketing, not only for Furniture Mall of Kansas, but also for other Furniture First members.

“Business isn’t just about our success; it’s about thriving together with our partners,” said Eugene Alletto, founder and CEO of Bedgear. “By working closely with our partners, we are amplifying our collective strengths and achieving outcomes that are greater than the sum of our parts.”

Knorr Marketing brings its digital marketing skill to the partnership to create campaigns to help drive consumer interest and purchases. “We’re excited to work in tandem with these impressive companies to create a program that benefits more retailers in the Furniture First Buying Group,” said Doug Knorr, CEO.

See also:

  • Furniture Mall says show me growth in the Show Me State
  • Best ideas from retailer roundtables at Furniture First

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