PELHAM, Ala. – Gabriella White has added two to its C-suite: Kirsten Darrow as the brand’s new chief marketing officer and Jim Hardy in the newly created role, chief retail officer.

“We look forward to engaging their breadth of combined expertise in the luxury retail industry leading our teams and advancing our brand strategies through our stores, retailers, and e-commerce channels,” said William White, CEO of Gabriella White and founder of Gabby. “We are proud to welcome Kirsten and Jim into our family of brands accelerating growth and expansion while maintaining sustainability for years to come.”

Darrow’s background includes leadership roles in marketing, merchandising and e-commerce at Fred Meyer/Littman Jewelers. She has taken on the CMO role from Hardy who had served as interim CEO since earlier this year.

Hardy will start his new role June 3. With a career spanning more than 25 years in the retail industry, Hardy previously held executive positions at Ralph Lauren, Brown Jordan and One Kings Lane. He also serves on the boards of Flaire and Gabriella White.

Both will report to William White.

See also:

• Gabriella White pairs with Banko Design for 2 collections
• Gabby, Summer Classics to unveil upholstery and case goods for Market

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