Gold Bond expands use of encased coils across 5 mattress collections

HARTFORD, Conn. – In response to retail preference, family-owned mattress maker Gold Bond is reducing the number of mattresses it makes using Bonnell coil units and replacing the component with encased springs.

“Consumers like the improved comfort and flexibility of encased coils, which is driving our decision making,” said Bob Naboicheck, CEO. “Encased coils provide more customized comfort, durability, and motion separation. The competitiveness of pricing in encased coils is enabling us to provide even greater value to our customers, at price points that were unimaginable several years ago. The response from dealers and consumers has been very encouraging.”

Naboicheck said encased coil units also perform better on adjustable bases, a growing category in the mattress segment.

Gold Bond has been transitioning to encased coils in its Back and Body collection, the Classic collection, and the Sacro Support lineup and Venice and Camelot mattresses, both of which feature Leggett & Platt’s 1057 Bolsa spring system. All of the company’s mattresses are double-sided construction.

The luxury Private Reserve collection features encased coils across the lineup. The collection features Leggett & Platt’s 1950 Zoned Quantum Coil unit with multiple layers, including zoned nano coils and Carpenter’s Aurora foam. The quantum edge unit is made from smaller diameter encased coils for comfort, durability and responsiveness. Higher-end models from the collection feature Talalay organic latex, in addition to 5,208 coils.

See also:

  • Memories and mattresses: Gold Bond looks at 125 years of building relationships
  • Gold Bond enters boxed bed category with 1 all-foam mattress

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