Hooker Furnishings taps Hipple for new post

MARTINSVILLE, Va. — Supporting its recently introduced tactic for its legacy manufacturers, Hooker Furnishings has named Caroline Hipple as its chief inventive officer, a new function with the company, and Jeff Behmer as government vice president of merchandising for Hooker Casegoods.

Reporting to Jeremy Hoff, CEO of Hooker Furnishings, Hipple joins the government leadership group, liable for executing a collaborative merchandising approach throughout the company’s legacy furnishings makes that integrates scenario products, import and domestic upholstery and outside furnishings, as perfectly as lights, equipment and décor.

In his new EVP position, Behmer will oversee merchandising for Hooker Furniture’s scenario products division. He will report to Hipple.

“Over the decades, Hooker Furnishings has been nicely-acknowledged for its adaptability and willingness to evolve to generate the organization ahead,” explained Hoff. “Our strategic acquisitions of Bradington-Youthful in 2002, Sam Moore in 2007, Shenandoah Furniture in 2017, Sunset West in 2022 and BOBO Intriguing Objects in 2023 place us — as we enter our 100th yr in business enterprise — to evolve after once more, this time into a really full-dwelling, purchaser-centric useful resource for our consumers.”

He additional, “Through much more intentional collaboration throughout our brand names, we can superior make use of the remarkable expertise and methods we have throughout our legacy organization to create a basis for advancement and put ourselves in the very best position to meet up with the demands of our companions and tomorrow’s household furnishings consumer.”

To assistance execution of the new approach from an operational point of view, Hooker Furnishings’ Chief Administrative Officer Anne Smith, who also formerly led the company’s domestic upholstery team, will refocus her responsibilities toward corporate customer care insurance policies and procedures. In addition to the customer treatment initiative, she will carry on to direct the company’s human assets, management development and succession scheduling endeavours across the more substantial enterprise.

“As we evolve our merchandising system, evolving our client care endeavours are similarly – if not even far more important – to assure that we offer our shoppers with most effective-in-course provider,” claimed Hoff. “I’m confident that Anne can support us attain this vision.”

The strategic change does not affect the company’s HMI division. HMI will proceed with its target on creating its core business with its Pulaski, Samuel Lawrence, PRI and SLH models.

An sector veteran with much more than 45 yrs of retail, product sales, marketing and advertising and artistic merchandising expertise, Hipple most lately served as president at Norwalk Home furniture. Formerly, she co-launched HB2 Sources with Dixon Bartlett where she invested 17 a long time consulting with sector-main brands. Bartlett will also be becoming a member of Hooker Furnishings in a consulting job.

Prior to HB2 Means, Hipple was president of Storehouse Furnishings, a retail chain based in Atlanta, and started her profession at This Stop Up Household furniture in Richmond, Va.

Formerly serving as senior vice president of merchandising at Hickory White/Sherrill Household furniture and A.R.T. Furniture, Behmer has approximately 30 years of experience in the furniture marketplace. Formerly, he labored with corporations which includes Bernhardt Household furniture and Broyhill Household furniture.

Hooker Furnishings&#8217 brand names consist of: Hooker Home furniture, Bradington-Youthful, HF Personalized, Shenandoah Home furniture, H Agreement, M, BOBO Intriguing Objects, Pulaski Household furniture, Samuel Lawrence Home furniture, Key Source International, Samuel Lawrence Hospitality and Sunset West.

See also:

  • Hooker implements new tactic of 4 brands Mike Harris out as president
  • Hooker Furnishings turns 100 in April, announces 12 months-long ‘Century-of-Home’ celebration
  • Advertising veteran returns to market in exec function at Hooker

The put up Hooker Furnishings faucets Hipple for new article appeared initially on Home furniture Now.