JCPenney’s $1B refresh includes first new store in 8 years

PLANO, Texas – Opening weekend income blew previous projections as JCPenney opened a new locale for the 1st time since 2016.

The new JCPenney anchor retailer formally opened on April 5 at the Willowbrook Shopping mall in Wayne, N.J. It replaces a 50-year-old retail store the company had operated nearby, so does not add to the division store’s range of destinations.

Opening weekend revenue conquer system by 48%, and the retailer was the next-greatest carrying out place in the firm, the retailer explained.

“Customers can hope a refreshed and revitalized in-store knowledge showcasing a smaller retailer footprint, far more curated items collection and a conveniently located facet-by-aspect Salon and Beauty section,” JCPenney included.

The undertaking is aspect of JCPenney’s $1 billion reinvestment system to rework and revitalize each its retail store fleet and on line procedure.

Every single of the company’s 663 suppliers are slated for updates, which include an enhanced retailer seem and feel, enhanced technological know-how and affiliate tools and physical upgrades. A new stage-of-sale system is meant to far better combine with inventory, and updates to in-keep wi-fi networks will give faster, additional responsible connections for prospects and associates.

Additional than 100 suppliers have by now been completed.

“The new JCPenney shop concept in Wayne, N.J., is bringing a refreshing new acquire to the in-person department retail outlet browsing working experience,” mentioned Michelle Wlazlo, main merchandising officer for JCPenney. “We are focused to making the in-store practical experience far more inviting and successful for the various, functioning family members we serve.”

See also:

  • JCPenney main service provider: “So many of our stores are really good”
  • JCPenney’s Q3 normal ticket was up, but whole gross sales had been down

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