Lovesac bags record haul at 45th annual Telly Awards

STAMFORD, Conn. — The Lovesac Company’s ‘Rewriting the Rules of Comfort™’ 25th Anniversary campaign won eight awards in the 45th Annual Telly Awards, which honor excellence in video and television across all screens and are judged by leaders from the advertising world, video platforms, television and streaming networks.

The campaign featured celebrity partners Travis Barker, Brandy, Shaun White and Haley Lu Richardson, demonstrating how they incorporate Lovesac products into their spaces. Ads highlighted Lovesac’s innovation over 25 years, showcasing product benefits and resulting in significant sales.

“I’m excited to see our campaign and the phenomenal creativity and effort behind it recognized by the Telly Awards this year,” said Shawn Nelson, Lovesac founder and CEO. “We hear from our customers all the time about how Lovesac products have changed what comfort means at home with family and friends. This campaign was all about sharing some of those great stories.”

This year saw nearly 13,000 entries from top video and television content producers worldwide. Winners were chosen by Tthe Telly Awards Judging Council, which includes leaders from MSG Sphere Studios, Meta Creative Shop, Brown Girl Doc Mafia, Shutterstock and Minderoo Pictures.

“The caliber of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues,” said Telly Awards Managing Director Amanda Needham.

Other winners included Adobe, Calvin Klein, ESPN, LinkedIn, MTV Entertainment Studios, NASA and the LA Clippers.

See also:

  • Lovesac’s latest innovation raises profile of a signature product
  • Lovesac to honor mother figures with new nomination program

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