Luxury Fashion House Loewe Launches Store in São Paulo

loewe womens wear first store in brazil glazed purple tiles and green rug

Luxury fashion label Loewe has opened its first store in Brazil.

Located in the Iguatemi São Paulo shopping mall, the 1,200-square-foot location is an extension of creative director Jonathan Anderson’s Casa Loewe concept, which blends the elements of a refined retail space with the curated charm of an art collector’s home.

A rich palette of green, brown, and silver ceramic tiles envelop the storefront and interior, complemented by lilac marble accents, oak shelving, and concrete floor tiles that enrich the space with a raw texture.

Furniture selections are sophisticated and balanced with bright Utrecht armchairs sitting alongside Loewe’s signature iron martini tables. A gently floating light sculpture by artist Isamu Noguchi suspends above, while a pair of bespoke wool rugs feature reproductions of British textile artist John Allen’s pastoral landscape White Horse, South Downs.

Additional works from Loewe’s collection of international art and design are also on display, like Lichtzwang, a watercolor series by Barcelona-based Daniel Steegmann Mangrané.

loewe womens wear first store in brazil glazed green tiles

loewe womens wear first store in brazil glazed purple tiles and green rug yellow chair

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