Magniflex USA taps experienced retail executive to lead sales expansion

MIAMI – Mattress maker Magniflex USA has named a new vice president of sales to help expand the company’s footprint in the U.S.

Ian Hays brings more than 20 years of retail and sales experience to the company. Prior to joining Magniflex, Hayes was most recently vice president of sales for Boulder, Colo.-based omnichannel retailer Furniture For Life. Previously, he was senior vice president of organizational development with Denver-based Appliance Factory & Mattress Kingdom, a 35-store mattress and appliance retailer with operations in five states.

Hays spent nearly 10 years with the former American TV & Appliance in Milwaukee until 2014.

“I’m excited to join the Magniflex family and contribute to a brand that is so highly respected for its quality and innovation,” Hays said. “I look forward to working with the team to continue our growth and bring even more exceptional products to our customers.”

Hays assumes the responsibilities held by Billy Curtright, former vice president of sales and marketing for Magniflex and reports to Marco Magni, president of Magniflex USA. Curtright has joined Urban Styles Furniture.

Following the most recent antidumping petition that included Italy in the list, the company shifted quickly to a U.S. manufacturing strategy of making mattresses in New Mexico based on its Italian designs.

The company said in the last year, it has embraced its new identity: Designed in Italy, Proudly Made in the USA. Hays is charged with aligning Magniflex’s sales strategy with the new manufacturing strategy.

See also:

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  • Magniflex targets exclusive, luxury U.S. hotels with new hospitality line

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