Major buying group welcomes Trisha Yearwood this summer

WINSTON-SALEM, N.C. — Grammy winning country music artist and furniture designer Trisha Yearwood will be a guest at Nationwide Marketing Group’s PrimeTime event in August.

Yearwood, who recently partnered with Legacy Classic|Modern to introduce the 10th collection from her Trisha Yearwood Home furniture line, will be on hand during Nationwide’s Aug. 11-13 event at the Venetian Convention and Expo Center in Las Vegas.

“As soon as Legacy and Trisha formed a partnership, we knew we had to invite her to PrimeTime,” said Jeff Rose, vice president of furniture, bedding and outdoor for Nationwide. “Legacy lives up to its name as a long-standing Nationwide vendor, and we are proud to not only offer the Trisha Yearwood Home Collection to our members but give them a chance to meet her in person and witness her hands-on commitment to her brand and to Legacy.”

The expected 3,500 attendees will have the opportunity to see Yearwood during several key events taking place on the show’s final day, Tuesday, Aug. 13. While full details will be shared with NMG members, the following is a brief outline of the day’s events with Yearwood.

  • 3-3:50 p.m. — Trisha Yearwood Fireside Chat held during the WIN: Women in Nationwide session
  • 4-5 p.m. — Trisha Yearwood meet and greet at the Legacy booth on the PrimeTime expo show floor
  • 5:15-5:45 p.m. — Trisha Yearwood + VIP Retail M&G cocktail reception

“Trisha has been extremely receptive to any initiative that promotes the success of Legacy-Trisha collaboration,” said Chris Pelcher, president of Legacy Classic|Modern. “It’s refreshing to work with a celebrity who is a true partner and incredibly down to earth. We look forward to growing and engaging with her new retail prospects within the NMG membership and this expo.”

The modern farmhouse inspired XXX’s and OOO’s Collection by Trisha Yearwood is a nod to her hit 1994 song, “XXX’s and OOO’s (An American Girl).” As a whole home collection, it includes furniture for the bedroom, dining room, living room and home office in four finish options — Cotton, Amber, Cocoa and Bellflower — with select pieces featuring signature X and O details.

When asked about the person she had in mind when she designed the XXX’s and OOO’s Collection, Yearwood answered, “People who — like me — really live in their homes. They aren’t spotless, and you feel you can lean back and get comfortable. Someone who wants a home that is comfortable yet beautiful and elegant.”

See also:

  • Nationwide Learning Academy offers inside view of Vegas market
  • 5 takeaways from NMG’s PrimeTime event in Nashville

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