Pasticallo has appointed industry veteran Mike Friedrichsen as vice president of sales for its new line of smart umbrellas.

“Mike brings us nearly three decades of experience, including numerous senior leadership roles at several well-known suppliers in this industry as well as being a previous Apollo award-winning retailer,” says a representative at Pasticallo. “We’re so thrilled to have him help us launch this product.”

“This is an amazing opportunity with a very exciting new product,” Friedrichsen adds. “The addition of new smart technology to products in the outdoor category is timely and will resonate with today’s consumers.”

Pasticallo says it is introducing solutions that directly address several historical challenges within the shade industry by offering a line of solar-powered, rechargeable, motorized, wind-sensored, automatic-closing umbrellas with integrated center lights, replaceable rib lights and remote-control functionality.

Pasticallo will be launching these products at the upcoming Casual Market Atlanta July 15-18 in Building 1, Eighth floor, Booth 207.

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