Miskelly makes moves with 1st store in college town

PEARL, Miss. — Top 100 retailer Miskelly Furniture is expanding into northern Mississippi with its first store in Starkville.

The Pearl, Miss.-based retailer plans to open a 40,000-square-foot facility, with around 37,000 square feet of showroom space, on Highway 12 West in Starkville, home of Mississippi State University and part of the state’s Golden Triangle area along with nearby cities Columbus and West Point.

“There’s not a lot of other retailers serving the area so we felt it was a good time to get some top line growth,” CEO Oscar Miskelly told Furniture Today.

The store is expected to be soft-opened in mid-July with a grand opening planned for early August and will be serviced from Miskelly’s Pearl distribution center, which is about two hours away.

Miskelly said the retailer is already known in Starkville, which helps build those early relationships.

“We’re already doing some business there, so we believe we won’t have to start cold in the market,” he said. “We just started billboards and social media and advertised for sales staff and management.”

It’s the first expansion for the retailer in six years, when Miskelly opened a store in Hattiesburg, to the south. Similarly to Starkville, Hattiesburg is also a college town, home of the University Southern Mississippi. Oscar Miskelly said those cities offer chances for long-term success.

“We like to be in college towns,” he said. “It gives you the opportunity to hire young people part time while they’re in school and they can see if it’s a career they want to get into. It’s an opportunity go grow our brand and expand to a younger demographic.”

See also:

  • Here’s one Top 100 retailer shopping market with a discerning eye
  • Who’s stepping into new leadership roles at Miskelly Furniture?

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