Multifunctional furniture brand doubles L.A. retail footprint

NEW YORK — Resource Furniture, a specialist in transformable home furnishings, completed an expansion and renovation of its Los Angeles showroom, giving it more than twice the space of its former arrangement.

Located at 314 North Crescent Heights Blvd., the opening marks the expansion to two buildings on the property, extending the showroom footprint from 1,600 to 3,320 square feet. A grand opening party for the new space was held June 1.

“We love to host,” said Challie Stillman, vice president of creative at Resource Furniture. “Now that we’ve emerged from the pandemic, we want to be clear that our doors are open, and we’re thrilled to have more room for events like product launches, book signings, and industry panel discussions. The added showroom allows us to be hospitality-forward, in the same way that our furniture encourages us to be.”

In the new showroom, the Resource Furniture team is divided between the two buildings much like a campus, allowing for clients to experience a wide variety of vignettes that demonstrate the brand’s multifunctional furniture in action. As with all Resource Furniture showrooms, the experience is full-service, with space planning and design services, 3D modeling and floor plans, dedicated project managers and site visits, white glove delivery and installation, and exclusive trade discounts.

“Many furniture companies will tuck away the project management and installation aspects of the process in a ‘back room,’ said Stillman. “When you enter the new Los Angeles showroom, our project manager is the first person to greet you. That really speaks to our commitment to partnering with our clients from start to finish. You don’t just buy a piece of furniture from us and have it delivered; we double-check measurements and assess the site conditions to be sure that our systems are tailor-made for the intended space and installed successfully for a lifetime of use.”

The second space has allowed the brand to introduce its newest Italian-made transforming furniture pieces to the Los Angeles market, including the LGM 2.0 revolving queen wall bed, Tonale sectional motorized wall bed, Curve modular sofa and Kintai modular sofa.

See also:

  • Resource Furniture’s new Wally table folds down from wall to save space
  • Resource Furniture names marketing director from company ranks

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