neri&hu jisifang shanghai primitive hut

Neri&Hu Designs Two Pared-Back Retail Stores in Shanghai

Four years after designing their first-ever flagship store in Shanghai, Neri&Hu has collaborated once again with Jisifang to create a duo of shops in Shanghai’s Panlong Tiandi development.

The two adjacent spaces—one for Jisifang’s boutique, the other for sister brand Woven Moonlight—are distinct while sharing a common dialogue.

neri&hu jisifang shanghai primitive hut

A wooden hut sits within Jisifang

Neri&Hu envisions the Jisifang boutique

The design concept for the Jisifang boutique is inspired by Marc-Antoine Laugier “primitive hut,” which is said to be the fundamental prototype of all architecture.

Stripped of decoration and style, the primitive hut establishes a relationship between humans and the natural world, providing both shelter and a connection to nature. This aligns with the brand’s ethos of linen material being the literal thread between daily life and nature.

Situated within the store is a wooden structure that serves as a space to linger as well as a functional element for displaying products.

Natural white oak is paired with handmade ceramic tiles on the floor, complementing the textures of the linen products. The sloping roof above utilizes the full height of the space, while filtered light and framed views on the façade create a gentle connection to the street.

neri&hu woven moonlight shanghai concrete

Woven Moonlight

Inside Woven Moonlight

For Woven Moonlight, Neri&Hu created a contrasting cave-like shelter made of concrete.

Wood-form textured concrete walls enclose the main display area, which features carved display niches lined with translucent linen curtains and custom walnut cabinetry.

The room opens to a double-pitch sloped ceiling with openings that allow light to pour in, and as the day progresses, the space and products come alive.

To soften the rough concrete aesthetic, the design blends in soft textiles, warm timber, and refined details.

neri&hu woven moonlight shanghai concrete

In contrast to Jisifang, Woven Moonlight is rendered in wood-form concrete

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