Piana Sleep looks to change the world with new recyclable mattress

CARTERSVILLE, Ga. – A supplier of sustainable mattress components has jumped into the finished mattress business with a bed that boasts a circularity story.

Piana Sleep, a division of Piana Technology, has developed the Rinnovo mattress made using foam and the company’s V/Smart fiber. The mattress is backed by Piana’s promise to take back the mattress at the end of its life and recycle it with zero waste.

The company’s V/Smart technology consists of fibers that are vertically arranged in a high-loft, nonwoven design for a non-toxic, odor-free, VOC-free environment. Using Piana’s molecular printing technology that infuses compounds into materials for cooling, aromatherapy, antimicrobial properties, and sleep and mood enhancers.

“The Rinnovo is the first of many new Piana Sleep products that will marry sustainability with industry-changing technology and world-class design,” said Silvia Galasso, executive vice president of Piana Sleep. “Piana is dedicated to breaking the status quo of how mattresses get made. Using more sustainable practices like solar power, paired with our ability to create a successful circular design and close the loop at the end of our product’s life, our goal is to be the catalyst for sustainability and circular economy within the industries we serve.”

The new mattress is designed for retail and for hospitality use.

“We’re passionate about joining forces with partners that share our vision of changing the world, helping the environment, and creating a better sleep experience for consumers,” said Chris Henning, vice president of business development at Piana Sleep. “We can ensure that our partners will be the first in the marketplace with an innovative product that truly helps keep mattresses out of landfills and provides true comfort to everyone choosing it.

The company said the mattress shines a light on the company’s mission of sustainability, waste minimization and energy conservation. Rinnova, it said, is made using recycled technology that results in 46% fewer CO2 emissions than other foam mattresses; takes up to 52% less energy to make and is up to 31% lighter.

“Landfills are a huge problem in today’s world,” Galasso said. “It is estimated that in the U.S. alone, 50,000 mattresses get discarded in landfills every single day, each polluting our Earth for centuries. These mattresses would form a daily stack taller than Mount Everest, and in a year, they would form a line that nearly goes around the Earth at the Equator. With our take-back promise, we are taking full responsibility for diverting our products from landfills while enabling our retail and hospitality partners to join forces with us and establish themselves as leaders of change.”

Piana Technology incorporates solar energy in its facilities in Cartersville, Ga., and San Luiz, Ariz.

See also:

  • U.N.’s sustainability goals a good place for mattress industry to start, says ISPA keynote
  • This West Coast mattress maker looks to earn sustainability certification

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