Shifman Mattress kicks off exclusive, 6 mattress program with luxury retailer

NEWARK, N.J. – Through an exclusive partnership, Shifman Mattress Co. has teamed up with Bloomingdale’s to introduce the Authenticity collection, a new luxury mattress lineup designed specifically for the upper-end retailer.

The new collection, designed exclusively for Bloomingdale’s, offers consumers an elevated look with all-natural layers. The mattress lineup offers a retreat feel and highlights Shifman’s focus on sustainable materials to capture the luxury consumer looking for eco-conscious sleep products.

Building on Shifman’s 37-year partnership with Bloomingdale’s, the Authenticity collection will be available in the retailer’s 19 top-performing stores and online.

Featuring two lines, the Authenticity collection includes six mattresses across two monikers – Pure Awakening and Pure Slumber – with three comfort feels. The mattresses are available in firm tight top, medium pillow top and ultra-plush box pillow top.

“The Shifman and Bloomingdale’s brands are well-aligned, each dedicated to delivering exceptional, distinctive products with enduring quality and value to ensure customer satisfaction,” said Bill Hammer, Shifman president. “I am proud of the new Authenticity collection at Bloomingdale’s and look forward to helping countless consumers sleep well on handcrafted, natural, breathable mattresses that offer the health benefits of serene slumber,”

The mattresses, priced to retail from 6,979 to $11,969 in queen mattress only, boast natural materials. The Pure Awakening line is made with a national latex core encased with latex rails and layers of New Zealand wool, alpaca, silk and sculpted latex. Pure Slumber mattresses offer latex-encased innersprings layered with cotton, sculpted latex, New Zealand wool, alpaca, and silk. The natural materials offer breathability, temperature regulation and durability.

The Authenticity collection debuts in 19 top-performing Bloomingdale’s locations and is available online at bloomingdales.com. The six-model collection has a retail price range of $6,979 to $11,969, queen mattress only.

See also:

  • 130 years and counting, Shifman Mattress Co. sees opportunity, growth ahead
  • Shifman Mattresses celebrates 130 years: Who was there?

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