Shifman Mattress turns to 20-year industry veteran for new sales post

NEWARK, N.J. – Luxury mattress maker Shifman has expanded its sales team with industry veteran Adam Fain as director of national accounts.

The move is designed to support the company’s expansion and focus on sustainability.

Fain brings almost 20 years of mattress industry experience to the role. Prior to joining Shifman, he was vice president of wholesale for Cariloha, a sustainable bedding supplier. Prior to his time with Cariloha, Fain held  sales and marketing roles with Bedgear and Serta Simmons Bedding.

In his new position with Shifman, Fain is responsible for sales training, communications and advertising initiatives for the company’s larger retail customers. He will also help generate new national business for the brand.

Fain reports to James Berry, Shifman’s national sales director.

See also:

  • Shifman Mattress kicks off exclusive, 6 mattress program with luxury retailer
  • 130 years and counting, Shifman Mattress Co. sees opportunity, growth ahead

The post Shifman Mattress turns to 20-year industry veteran for new sales post appeared first on Furniture Today.