Things to do on July 4th: Write a thank you | Mike Root

As we approach the 4th of July holiday, there is a lot going on, just not necessarily as much as we would like in the furniture business.

One major culprit appears to be competition from outside of the industry for spending on experiences vs. things. It has been reported that this week could be the largest number of travelers for a July 4th holiday. That means airlines, restaurants and tourist destinations will be packed, but maybe not as much for furniture stores.

There was an article recently published about a high school class president who gave a commencement speech. He wanted to recognize all his fellow graduates, but time would not allow. His brilliant action was to write every one of his classmates a thank-you note that they then received at the ceremony.

The article mentioned it took him about 10 hours to write all 180 personalized notes, but the rewards were terrific. It was unexpected, and it was appreciated by the graduates, as well as parents who commented on social media. And, of course, it was recognized in the press as such an unusual and kind gesture. His best friend commented: “It was such a special way to acknowledge every member of the class.”

By now you are probably asking what does the 4th of July holiday and a high school thank you note have to do with one another. First, on this 4th of July holiday, we here in the U.S. have a lot to be thankful for. The media and others have a great way of pointing out all our warts, but I for one wouldn’t want to live anywhere else.

We are celebrating our independence of the nation that has subsequently unleashed one of the greatest success stories history has ever experienced. Our forefathers sacrificed blood, sweat and tears to make our country what it is today. Our job is to not screw it up, and hopefully build on what has been left to us!

Second, I wouldn’t want to be in any other business than the furniture business. It’s a big family whose mission is to improve the end consumer’s wellbeing by providing beautiful furnishings to change a sterile house into a comfortable home. So I am thankful that my career has been in the furniture business.

Third, I want to thank all of you who read and comment on my writings. I won’t be able to write a personalized thank you note to each of you, but know that I appreciate your time and discussion.

Finally, if you find this week to be a little slow because your factory is on break this week or because customers are not coming in while they are on vacation, consider what this high school president did. Write some personalized thank you notes to those who have helped you along the way, to past customers, or even friends and loved ones.

I occasionally receive a thank you card in the mail, and it elevates my thoughts of the sender. Personalized thank you notes pay dividends for longer than you think.

Thanks for all you do for our industry and have a great 4th of July holiday.

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