Wells Fargo

Turn browsers into buyers.

When customers are ready to make a furniture purchase, what holds them back? Often, it’s the surprise of seeing that “bottom line” number. They’re excited about the pieces they’ve chosen, but when they see the total cost, they hesitate. That’s where offering a financing program — like a private label credit card — can make the difference between closing the sale and losing the sale.

With a private label card, you can offer special promotions like no interest if paid in full within a specified period or a special reduced interest rate for a certain number of months. This can often be more attractive to customers than putting their purchase on a general-purpose card with a high interest rate. For example, our research shows that customers who make furniture purchases with a Wells Fargo private label credit card spend 106% more than those who purchase furniture with a general-purpose card.1

The benefits of a private label card can extend beyond the first sale, too. Once the customer is approved, they have a line of credit at your store — and they’ll soon have a card with your store’s name in their wallet. That can mean customer loyalty, and more importantly, repeat sales. We found that over 32% of customers who purchase furniture with a Wells Fargo Retail Services private label credit card make an additional purchase, spending an average of $2,510 after their initial purchase.2 That’s an easy way to bring customers back, and it can also be a big boost to your bottom line.

Wells Fargo

Once you’ve decided to put a private label credit card program to work for your business, how do you choose between the different promotional offers and term lengths? In general, we find that the longer the financing term, the larger the average ticket. To illustrate the point, here’s a look at the average ticket size for Wells Fargo Home Furnishings® credit card customers who used No Interest if Paid in Full or 0% APR with Equal Payments plans across a variety of term lengths: 3

The Wells Fargo Home Furnishings® credit card program is tailor-made to support the needs of furniture retailers like you — that’s why over 92% of our merchants agree that Wells Fargo is easy to do business with.4 We offer dedicated relationship representatives focused on your success, powerful online tools to streamline applications and transactions, and a variety of special promotions designed to help grow your business. Visit wellsfargo.com/homefurnishings to learn more, or contact us today to get started.

 

  1. Comparison of furniture purchases using Wells Fargo private label credit cards versus Wells Fargo general purpose credit cards from January 1 – December 31, 2023.
  2. Additional purchases between July 2018 – June 2023 by cardholders who opened an account in 2018.
  3. Comparison of Wells Fargo Home Furnishings® cardholder purchases between August 2022 – July 2023.
  4. Percentage of participants who indicated “Agree” or “Strongly Agree” with the statement “Wells Fargo Retail Services (WFRS) is easy to do business with” when surveyed by Ipsos on behalf of Wells Fargo, March 27 – April 22, 2024. Sample included 263 WFRS merchant customers within the home improvement, home furnishings/appliances/electronics, outdoor living, and jewelry industries who are decision makers or users of WFRS consumer financing programs.

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