What are the key features in the new Williams Sonoma app?

SAN FRANCISCO — Top 100 retailer Williams-Sonoma, Inc. announced that its Williams Sonoma and Williams Sonoma Home brands have a new mobile iOS shopping app.

Designed to deliver a seamless and convenient shopping experience, the new Williams Sonoma mobile app allows customers to shop curated collections of products, create and manage registries on the go, and have access to thousands of recipes at their fingertips. The app is now available for free in the App Store.

Additional features of the new Williams Sonoma mobile app include:

  • Recipes: Thousands of recipes tested by the Williams Sonoma Test Kitchen are available, along with exclusive how-to videos and smart grocery lists.
  • Registry Services: Shoppers can say ‘YES’ to the simplest way to create and manage a registry on the go.
  • Curated Content: Shoppable images designed to provide ideas and inspiration for hosting, entertaining, setting the table and so much more.
  • Shop By Room: Visitors can explore curated looks designed to inspire and easily click to shop.
  • Expert Design Help: Consumers can connect with design experts virtually or set up a one-on-one appointment.
  • Store Mode: Select a local store to receive notifications about in-store events and in-stock items.

“The Williams Sonoma app is designed to inspire our customers and help them discover new products while shopping through an enhanced mobile experience,” said Williams Sonoma President Felix Carbullido. “By also providing elevated registry services, design help and account management tools, the new app is able to replicate several of our in-store customer service experiences for our online and mobile customers.”

See also:

  • FTC hits Williams-Sonoma with ‘record civil penalty’ for Made in America claims
  • Revenues slip YOY for Q4 and FY, but Williams-Sonoma tops expectations

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