HUDSON, N.C. — Outdura, a division of The Sattler Group, Austria, has named a casual industry veteran Christy Peterson to the role of key account manager, Casual Furniture Division.

Peterson will report directly to Uli Tombuelt, CEO.  In her new role, she will focus on representing the Outdura brand at the retail level and to their suppliers with a goal of building brand awareness, while closely working with the sales team.

Peterson comes to Outdura with more than 17 years of experience in the casual furniture industry.  She began her casual career at Woodard in marketing and product development, then moved to Pacific Casual where she worked with mass retailers. Then she spent eight years at Sunvilla working with both the specialty and club channels.

“The addition of Christy to the group demonstrates Sattler’s commitment to strengthen the Outdura brand in the casual industry and Sattler® in the U.S.,” said Tombuelt. “We are pleased to have her on our team.”

Sattler AG, headquartered in Graz, Austria, is a fifth-generation, family-owned company with 145 years of history in the solution-dyed acrylic fabric market, specializing fabrics for awning, marine, transportation and industrial applications. Outdura is headquartered in Hudson, N.C., with manufacturing, sales and marketing, corporate services and distribution/logistics all based there.

See also:

• Outdoor furniture draws attention this spring
• Regal Fabrics adds to Outshine lineup 
• Revolution Fabrics unveils “new perspective” on outdoor design  

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