Sherrill targets growth initiatives with key leadership changes

HICKORY, N.C. — Sherrill Furniture has made several leadership changes, which it says are better aligned with its key strategic growth initiatives.

Tom Zaliagiris has been promoted to senior vice president of sales for all the brands under Sherrill Furniture, after serving eight years as vice president of sales with the Precedent brand. Reporting to him in his new role are Johnny Suddreth, vice president of sales for the Sherrill, Whittemore Sherrill, Motioncraft, Sherrill Occasional and Precedent brands; Patrick Foster, vice president of sales for the Mr. & Mrs. Howard, Hickory White, and Lillian August for Hickory White brands; and Mark Copeland, director of sales for interior designers.

Lacey Griffith has been named senior vice president of information technology and customer service, leading the long-term digital initiative for Sherrill. In addition to the Information Technology team, Matt Melcher, the director of customer service, will be reporting to Griffith.

Dax Allen has been promoted to senior vice president of marketing and case goods merchandising. In his new role, Allen will guide the merchandising direction for all the Sherrill case goods brands.

In addition to the Marketing team, Chad Phillips, the new director of case goods product development, will report to Allen. Previously, Phillips worked 17 years at Century Furniture in all areas of wood product development.

Paula Daniels has been promoted to senior vice president of human resources. As vice president of human resources, she had led the company’s HR planning for more than nine years.

Previously director purchasing at Sherrill for more than 20 years, Andy Bass is now vice president of purchasing, taking on responsibilities for fabric and leather purchasing for all the Sherrill brands.

From collections manager, Melody Taylor has been promoted to director of credit. She joined the company from Hanes Brands.

Zaliagiris, Griffith, Allen, Daniels and Bass will report to Thad Monroe, Sherrill Furniture president.  “This is an exciting time at Sherrill,” Monroe said. “Our senior management team is in the process of developing a long-term organizational structure to ensure the further success of Sherrill Furniture Company. All these individuals are uniquely qualified to be leaders within our company.”

See also:

  • Sherrill brands set range of introductions for upcoming market
  • Sherrill Furniture promotes from within for new VP

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